THE OUTSTANDING ACHIEVEMENT AWARD

Previously known as the Honorary Achievement Award, for those who had served considerable time in the sector, this category has now been updated to Outstanding Achievement, allowing for striking newcomers and the younger generation of housewares heroes – in addition to those industry stalwarts typically and rightfully recognised. The worthy winner can either come from the retail or the supply side of the industry.

BEST SUPERMARKET RETAILER

For the national supermarkets, this award will recognise a retailer’s specifics efforts for its house and home offer in store and online.

BEST GARDEN CENTRE RETAILER

Recognising the growth in the housewares product offer at garden centres, this category is not defined by number of stores but may be entered by garden centre retailers who have paid particular attention to the house and home sector.

RETAIL EMPLOYEE OF THE YEAR

Nomination of retail employees who make a difference with their enthusiastic, attentive and knowledgeable service (and who could be considered ‘the unsung heroes’ of the shop floor or customer services team.)

EXCELLENCE IN ONLINE RETAILING

Nominees should be retailers of housewares who use the internet as a highly significant or primary route to its consumers. 

EXCELLENCE IN RETAIL TRAINING

This award is for a retailer’s approach to training for its team. This can be an on-going training programme or specific training initiative that has been instigated (or been particularly significant) in the last year.

EXCELLENCE IN RETAIL DISPLAY - INDEPENDENT

Nominees should be an independent retailer. Window and/or in-store displays which are either specific to one product range or of a more generic nature which demonstrate originality and maximise visual impact.

EXCELLENCE IN RETAIL DISPLAY - MULTIPLE OR DEPARTMENT STORE

Nominees should be a multiple retailer, a department store chain or independent department store. Window and/or in-store displays which are either specific to one product range or of a more generic nature which demonstrate originality and maximise visual impact.

EXCELLENCE IN RETAILER INITIATIVE

This award is for a single recent initiative to promote the sale of housewares products and/or raise the profile of the retailer and foster customer loyalty (from any housewares retailer, whether independent or multiple).

BEST DEPARTMENT STORE - INDEPENDENT

Nominees should be an individual independent department store or branch of a small group of up to three stores, showing excellence in areas across the retail spectrum, including: product range, product knowledge, staff training, customer care, marketing and promotion, display and (if relevant) multi-channel retailing.

BEST DEPARTMENT STORE - MULTIPLE BRANCH OR GROUP MEMBER

Nominees should be a specific branch of a department store chain or group of above three stores showing excellence in areas across the retail spectrum, including: product range, product knowledge, staff training, customer care, marketing and promotion, display and (if relevant) multi-channel retailing. 

INDEPENDENT COOKSHOP OF THE YEAR (up to 3 stores)

Nominees should be an independent bricks and mortar retailer up to three stores, whose main business is that of a cookware shop

MULTIPLE OR SMALL GROUP RETAILER OF THE YEAR (4 plus more stores)

Nominees should be a specialist or non-specialist retailer of housewares products excluding department stores, garden centres or supermarkets.

EXCELLENCE IN COOKWARE

Open to: All cookware and bakeware products in metals, glass, ceramic, silicone or any other material. To have been launched at retail between 18 June 2023 and 17 June 2024.

TOP TOOL OR GADGET AWARD

Open to: Any gadget, tool, utensil or range of the same – whether practical, aesthetic or fun (includes mills). To have been launched at retail between 18 June 2023 and 17 June 2024.

PLUGGED IN

Open to: SDA products whose use is typically concerned with the processing of food/drink. To have been launched at retail between 18 June 2023 and 17 June 2024.

CUTTING EDGE

Open to: All knives, scissors, cutting equipment, allied storage items, chopping boards and sharpeners. To have been launched at retail between 18 June 2023 and 17 June 2024.

EXCELLENCE IN HOMEWARES

Open to: Kitchenware products not covered in other categories that assist in preparation and storage of food and drink such as scales, measuring equipment, food containers, accessories including linens and food wrap. To have been launched at retail between 18 June 2023 and 17 June 2024.

TOP OF THE TABLE AWARD

Open to: All tableware, glassware, tabletop accessories, serveware and tabletop textile products. To have been launched at retail between 18 June 2023 and 17 June 2024.

THE LICENSING AWARD

Open to: A specific product or range that is either officially licensed or celebrity endorsed. To have been launched at retail between 18 June 2023 and 17 June 2024.

THE INNOVATION AWARD

Open to: A new innovative product OR any innovation that demonstrates improved functionality to an existing product. Entries for this award can be entered in another product award category as well, but separate entries need to be made. To have been launched at retail between 18 June 2023 and 17 June 2024.

THE ECO AWARD

Open to: Products that cut down consumers' use of single-use plastic/waste and/or whose main features promote sustainable living. Products/ranges can be entered into this award as well as in another category. To have been launched at retail between 18 June 2023 and 17 June 2024.

THE ICON AWARD

Open to: Classic housewares products that have withstood the test of time. Products can only win this award once, after which they join the Icon Gallery. Examples of winners from this category include the Salter Disc Scale, Burton McCall Microplane Graters, OXO Good Grips Peelers, Kilner Jars, Thermos Flasks, and the Le Creuset Cocotte.

EXCELLENCE IN PRODUCT DEVELOPMENT AWARD

This award is for a supplier that has achieved excellence in innovation and product development over the last year (18 June 2023 to 17 June 2024).

EXCELLENCE IN MARKETING AWARD

This award is for a supplier that has demonstrated excellence in marketing over the past year (18 June 2023 to 17 June 2024), resulting in increased sales and / or brand awareness.

EXCELLENCE IN SERVICE AWARD

This award is for a supplier that has excelled itself in providing a great service to the housewares retail sector over the past year (18 June 2023 to 17 June 2024).

EXCELLENCE IN HOME ORGANISATION

Open to: Ranges that help clean and organise the home. This includes floor care, laundry and cleaning products and tools including electrical, home storage across all domestic areas and organisational ranges such as dish racks, non-food containers and waste bins. To have been launched at retail between 18 June 2023 and 17 June 2024.