THE OUTSTANDING ACHIEVEMENT AWARD

Previously known as the Honorary Achievement Award, for those who had served considerable time in the sector, this category has now been updated to Outstanding Achievement, allowing for striking newcomers and the younger generation of housewares heroes – in addition to those industry stalwarts typically and rightfully recognised. The worthy winner can either come from the retail or the supply side of the industry.

BEST SUPERMARKET RETAILER

Open to: The national supermarkets, this award will recognise a retailer’s specifics efforts for its house and home offer in store and online.

BEST GARDEN CENTRE RETAILER

Recognising the growth in the housewares product offer at garden centres, this category is not defined by number of stores but may be entered by garden centre retailers who have paid particular attention to the house and home sector.

RETAIL EMPLOYEE OF THE YEAR

Nomination of retail employees who make a difference with their enthusiastic, attentive and knowledgeable service (and who could be considered ‘the unsung heroes’ of the shop floor or customer services team.)

EXCELLENCE IN ONLINE RETAILING

Nominees should be retailers of housewares who use the internet as a highly significant or primary route to its consumers. 

EXCELLENCE IN RETAIL TRAINING

This award is for a retailer’s approach to training for its team. This can be an on-going training programme or specific training initiative that has been instigated (or been particularly significant) in the last year.

EXCELLENCE IN RETAIL DISPLAY - INDEPENDENT

Nominees should be an independent retailer. Window and/or in-store displays which are either specific to one product range or of a more generic nature which demonstrate originality and maximise visual impact.

EXCELLENCE IN RETAIL DISPLAY - MULTIPLE OR DEPARTMENT STORE

Nominees should be a multiple retailer, a department store chain or independent department store. Window and/or in-store displays which are either specific to one product range or of a more generic nature which demonstrate originality and maximise visual impact.

EXCELLENCE IN RETAILER INITIATIVE

This award is for a single recent initiative to promote the sale of housewares products and/or raise the profile of the retailer and foster customer loyalty (from any housewares retailer, whether independent or multiple).

BEST DEPARTMENT STORE - INDEPENDENT

Nominees should be an individual independent department store or branch of a small group of up to three stores, showing excellence in areas across the retail spectrum, including: product range, product knowledge, staff training, customer care, marketing and promotion, display and (if relevant) multi-channel retailing.

BEST DEPARTMENT STORE - MULTIPLE BRANCH OR GROUP MEMBER

Nominees should be a specific branch of a department store chain or group of above three stores showing excellence in areas across the retail spectrum, including: product range, product knowledge, staff training, customer care, marketing and promotion, display and (if relevant) multi-channel retailing. 

INDEPENDENT COOKSHOP OF THE YEAR (up to 3 stores)

Nominees should be an independent bricks and mortar retailer up to three stores, whose main business is that of a cookware shop

MULTIPLE OR SMALL GROUP RETAILER OF THE YEAR (4 plus more stores)

Nominees should be a specialist or non-specialist retailer of housewares products excluding department stores, garden centres or supermarkets.

EXCELLENCE IN COOKWARE

All cookware and bakeware products in metals, glass, ceramic, silicone or any other material. To have been launched at retail between 17 June 2020 and 18 June 2021.

TOP TOOL OR GADGET AWARD

Any gadget, tool, utensil or range of the same – whether practical, aesthetic or fun (includes mills). To have been launched at retail between 21 June 2019 and 26 June 2020.

PLUGGED-IN

Typically SDA products whose use is concerned with the processing of food/drink. To have been launched at retail between 21 June 2019 and 26 June 2020.

CUTTING EDGE

All knives, scissors, cutting equipment, allied storage items, chopping boards and sharpeners. To have been launched at retail between 21 June 2019 and 26 June 2020.

EXCELLENCE IN HOMEWARES

Kitchenware products not covered in other categories that assist in preparation of food and drink such as storage containers, scales, measuring equipment and household products which assist in cleaning, laundry, utility storage and waste disposal. To have been launched at retail between 21 June 2019 and 26 June 2020.

TOP OF THE TABLE AWARD

All tableware, glassware, tabletop accessories, serveware and tabletop textile products. To have been launched at retail between 21 June 2019 and 26 June 2020.

THE LICENSING AWARD

For a specific product or range that is either officially licensed or celebrity endorsed. New for 2020! To have been launched at retail between 21 June 2019 and 26 June 2020.

THE INNOVATION AWARD

A new innovative product OR any innovation that demonstrates improved functionality to an existing product. Entries for this award can be entered in another product award category as well, but separate forms and two samples need to be sent. To have been launched at retail between 21 June 2019 and 26 June 2020.

THE ECO AWARD

Products that cut down consumers' use of single-use plastic/waste and/or whose main features promote sustainable living. If entering The Eco Award, the same product should not be entered in another product category as well (with the exception of The Innovation Award). Please consider which category is most relevant. To have been launched at retail between 21 June 2019 and 26 June 2020.

THE ICON AWARD

Classic housewares products that have withstood the test of time. Products can only win this award once, after which they join the Icon Gallery. Examples of winners from this category include Kilner Jars, Thermos Flasks, and the Le Creuset Cocotte.

EXCELLENCE IN PRODUCT DEVELOPMENT AWARD

A supplier that has achieved excellence in innovation and product development over the last year.

EXCELLENCE IN MARKETING AWARD

A supplier that has demonstrated excellence in marketing over the past year, resulting in increased sales and / or brand awareness.

EXCELLENCE IN SERVICE AWARD

A supplier that has excelled itself in providing a great service to the housewares retail sector over the past year.