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THE PRODUCT CATEGORIES

The product categories reward excellence in the one thing that joins us all together in the housewares sector – the amazing products. Recognising ethical, innovative and consumer-led designs, this industry really shines. 

THE PRODUCT CATEGORIES are open for entry until 2023-06-18
click here for details on how to enter

THE PRODUCT CATEGORIES

EXCELLENCE IN COOKWARE

Open to: All cookware and bakeware products in metals, glass, ceramic, silicone or any other material.

To have been launched at retail between 18 June 2022 and 17 June 2023.

TOP TOOL OR GADGET AWARD

Open to: Any gadget, tool, utensil or range of the same – whether practical, aesthetic or fun (includes mills).

To have been launched at retail between 18 June 2022 and 17 June 2023.

PLUGGED IN

Open to: SDA products whose use is typically concerned with the processing of food/drink. 

To have been launched at retail between 18 June 2022 and 17 June 2023.

CUTTING EDGE

Open to: All knives, scissors, cutting equipment, allied storage items, chopping boards and sharpeners.

To have been launched at retail between 18 June 2022 and 17 June 2023.

EXCELLENCE IN HOMEWARES

Open to: Kitchenware products not covered in other categories that assist in preparation and storage of food and drink such as scales, measuring equipment, food containers, accessories including linens and food wrap.

To have been launched at retail between 18 June 2022 and 17 June 2023.

NEW AWARD! - EXCELLENCE IN HOME ORGANISATION

Open to: Ranges that help clean and organise the home. This includes floor care, laundry and cleaning products and tools including electrical, home storage across all domestic areas and organisational ranges such as dish racks, non-food containers and waste bins. To have been launched at retail between 18 June 2022 and 17 June 2023.

TOP OF THE TABLE AWARD

Open to: All tableware, glassware, tabletop accessories, serveware and tabletop textile products.

To have been launched at retail between 18 June 2022 and 17 June 2023.

THE LICENSING AWARD

Open to: A specific product or range that is either officially licensed or celebrity endorsed. 

To have been launched at retail between 18 June 2022 and 17 June 2023.

THE INNOVATION AWARD

Open to:  A new innovative product OR any innovation that demonstrates improved functionality to an existing product. Entries for this award can be entered in another product award category as well, but separate entries need to be made. To have been launched at retail between 18 June 2022 and 17 June 2023.

THE ECO AWARD

Open to: Products that cut down consumers' use of single-use plastic/waste and/or whose main features promote sustainable living. Products/ranges can be entered into this award as well as in another category.

To have been launched at retail between 18 June 2022 and 17 June 2023.

THE ICON AWARD

Open to: Classic housewares products that have withstood the test of time. Products can only win this award once, after which they join the Icon Gallery. Examples of winners from this category include Burton McCall Microplane Graters, OXO Good Grips Peelers, Kilner Jars, Thermos Flasks, and the Le Creuset Cocotte.

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